My approach to consulting is strategic. I have no blueprint or cookie-cutter plans on how to consult. It starts with a meeting, discussing the challenges that brought you to this point and learning about your objective and/or goals.
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzez; The Art Of War
Then I might take some time to work over strategies in my head and present them back to you. At that point we should know if we are on the same page and how well we might work together. Again, having no blueprints or packages we would work out the best consulting arrangement for both of us depending on the investment of time and my availability.
I have been a student of marketing and strategy since my college days – and this interest goes beyond media. As a kid, I was the one who always wanted to know how something worked – whether the engine on my motorcycle or the business plan for my family’s restaurant. I always tell people my insatiable curiosity and having growing-up in the restaurant business pretty much shaped my professional career. In almost every aspect of marketing and strategy, I can relate it back to the restaurant business.
Feel free to drop me a note HERE if you’d like to discuss options and working together.